In: Finance
PepsiCo (PEP) has a stock price of $72.00 and EPS of $3.80. Its competitor and close comparable firm, the Coca-Cola Company (KO), has EPS of $1.90. Estimate the value of a share of Coca-Cola stock using only this data.
| a. | 
 $144.00  | 
|
| b. | 
 $136.80  | 
|
| c. | 
 $36.00  | 
|
| d. | 
 $9.11  | 
The correct answer is c. $36.00
To find the value of a share of Coca-Cola we will use PE ratio
PE ratio = Price of Share / Earnings per share (EPS)
As PepsiCo is a close comparable firm the PE ratio will be similar to Coca- Cola
Price of Share = $72.00
EPS = $3.80
PE ratio = $72.00 / $3.80
= 18.94737
Therefore value of share of Coca- Cola using PE ratio (Note - EPS of Coca- Cola = $1.90)
$18.94737 = Price of Share / $1.90
Price of Share = 18.94737 * $1.90
= $36.00