In: Economics
The following relates to the Lerner Index.
Which of the following statements is (are) true?
I. |
Firms have less power to take advantage of consumers in a market when consumers are very price sensitive. |
II. |
If P = $100 and MC = $60, the Lerner index = 0.40. |
III. |
If the price elasticity of demand is -2.0, the Lerner index is 0.50. |
IV. |
A monopolist has more mark-up power if | Ed| =0.25 rather than if | Ed| =10 |
(I) Lerner index measure the market power of a firm.
Lerner index(L) = [(P - MC) / P] = 1/ I EdI
=> L = 1 / I Ed I
Note: I Ed I is the absolute value of elasticity of demand
Higher the price sensitive demand, higher will be the IEdI
Higher the IEdI implies lower Lerner index value, thus, lower market power.
TRUE: Firms have less power to take advantage of consumers in a market when conusmers are very price sensitive.
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(II) L = (P-MC) / P
=> L = (100 - 60) / 100
=> L = 40 / 100
=> L =0.4
TRUE: If P = $100, MC - $60, the Lerner index is 0.4
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(III) Price elasticity of demand (Ed) = -2
=> I Ed I = 2
L = 1 / I Ed I
=> L = 1 / 2
=> L = 0.5
TRUE: If price elasticity of demand is -2, the Lerner index is 0.50
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(IV) Smaller the Ed, larger the value of L, larger the value of L means larger market power.
TRUE: A monopolist has more mark-up power if | Ed| =0.25 rather than if | Ed| =10