In: Accounting
Kshs kshs
Turnover (sh.50 per unit) 4,000,000
Less: raw materials 1,600,000
Direct Labour 640,000
Variable overhead 400,000
Fixed cost 600,000 3,240,000
Net profit 760,000
During 2017, the factory has been working at halfway its production capacity and the strategic manager has estimated that the quantity sold could be doubled in 2018 if the selling price was reduced to Kshs 40/=per unit. All other aspects of costs remained constant except that fixed cost increased by Kshs 100,000/=
Required:
Evaluate the viability of the strategic manager’s proposal of 2018 and justify your answer