Question

In: Economics

Question 1 All but one of the answers below occur during the era of Janus Trends....

Question 1

All but one of the answers below occur during the era of Janus Trends. Which one does not?

A. Characterization as "Today was good. Today was fun. Tomorrow is another one."

B. Global marketing managers need to balance the tensions between global-scale efficiency and multinational flexibility.

C. The burgeoning global trends and the accelerated rate of change resulted in dramatically raised uncertainty.

D. There cannot be any revolutionary changes in the current global market

E. Ideally firms need to evolve, making relatively slow changes to what they do and how they do it.

Question 2 Which of the following trends is not mentioned among the Janus Trends?

A. Growth and prosperity vs. poverty and despair

B. Worldwide media reach vs. fragmentation of media and audiences

C. Free markets vs. growing protectionism

D. Terrorism and migration vs. open doors and resettling new migrants

E. Population growth vs. population decline

Question 3 Which of the following trends is not mentioned among the Janus Trends?

A. Enhanced service vs. diminished service

B. Power of multinational corporations vs. fragility of multinational corporations

C. The rise in inequality between the top 1% and the 99% in terms of income and wealth

D. Global-bliss vs. global blues

E. Fragility of multinational corporations vs. the power of multinational corporations

Question 4 Which of the following trends is not mentioned as one that contributed the most to costs decline over time?

A. Sea freight

B. Telecommunications

C. Bandwidth

D. Rapid innovation

E. Air transportation

Solutions

Expert Solution

1. There cannot be any revolutionary changes in the current global market.

Janus trend mention following revolutionary changes in the current global market ;

  • Differentiation of marketing approaches
  • Decentralized organisational design
  • Exploration for innovation

2.  Terrorism and migration vs. open doors and resettling new migrants is not mentioned in the list of eight Janus Trend.

3.  The rise in inequality between the top 1% and the 99% in terms of income and wealth is not mentioned in the list of eight Janus Trend.

4. Rapid innovation is not mentioned as one that contributed the most to costs decline over time. Sea freight, Telecommunication, Air transportation, Bandwidth and Satellite charges are mentioned.

Note :

Eights trends of Janus trend are:

  1. Growth and prosperity vs. poverty and despair
  2. Worldwide media reach vs. fragmentation of media and audiences
  3. Free markets vs. growing protectionism
  4. Population growth vs. population decline
  5. Power of multinational corporations vs. fragility of multinational corporations
  6. Enhanced service vs. diminished service
  7. Global-bliss vs. global blues
  8. Fragility of multinational corporations vs. the power of multinational corporations

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