What does the Smiling curve illustrates? Which stages of the value chain tend to aggregate more...

What does the Smiling curve illustrates? Which stages of the value chain tend to aggregate more value added?

Expert Solution

A smiling curve is a graphical presentation or tool for identifying activities that bring more customer value and in turn that will help to fetch more price or in other terms we can say that a smiling curve an illustration of value-adding potentials of different components of the value chain. Smiling curve essentially shows is the success of a product is dependent on the concept, research, branding, marketing, and distribution.

the last stage of value chain that is sales service tend to aggregate more value added.A happy customer is a loyal customer so after sales service is very crucial to give due time and importance to this part of value chain.

keosha answered 2 years ago

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What does the Smiling curve illustrates? Which stages of the value chain tend to aggregate more...

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