Question

1. Joe Giancarlo - owner of Joe’s Pizzeria in Youngstown, Ohio - tested four marketing tactics within the market area of three of his locations: Boardman, Canfield, and Poland. Joe wants to know whether the effect of each tactic was the same at each location.  Joe randomly selects 2,400 orders across his three locations that can be traced to each tactic. His results are as follows:

Location	Tactic				Total
	Newspaper Ad	Flyer	Facebook Ad	Promotion Text
Boardman	265	187	125	140	717
Canfield	321	235	140	125	821
Poland	242	291	184	145	862
Total	828	713	449	410	2,400

1. State Joe’s null and alternate hypotheses:

2. Enter the number of degrees of freedom:________
3. Enter the expected values in the table below (show work on another sheet):

Location	Tactic				Total
	Newspaper Ad	Flyer	Facebook Ad	Promotion Text
Boardman
Canfield
Poland
Total

4. Compute your  test statistic on another sheet and enter your result here: ________
5. Suppose Joe is interested in testing his hypothesis at a 0.01 alpha. Using the  distribution table, what is the critical  value for this significance level and its associated degrees of freedom?__________________
6. Compare your test and critical  values. What should Joe’s decision be?

Answer 1