Strategic Marketing:
Porter’s Value Chain is made up of Primary Stages and Support
Activities.
Use a matrix to show how Porter’s Value Chain can be used to
make decisions about which of Porter’s Generic Strategies is
appropriate for a company to use.
To do this, set up a table that lists each of Porter’s Generic
Strategies as a column heading and each of the primary stages and
support activities of Porter’s Value Chain as rows.
Fill in the appropriate cells...