Question

In: Finance

HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing...

  1. HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores.

    The amount of expected revenue from the stores will depend on the design of the contractor. For example, if HomeGrown decides on a more open floor plan, with less shelf space for products, revenue would be lower overall. However, if HomeGrown decides on a very crowded floor plan, it may lose customers who appreciate a more open feel.

    As the project manager for HomeGrown, you are responsible for deciding which if any of the proposals to accept. HomeGrown's minimum acceptable rate of return is 20%. You receive the following data from the three contractors:

    Proposal Type of Floor Plan Initial Cost
    if Selected
    Residual
    Value
    Alpha Very open, like an indoor farmer’s market $1,472,000   $0.00  
    Beta Standard grocery shelving and layout, minimal aisle space 5,678,900   0.00  
    Gamma Mix of open areas and shelving areas 2,125,560   0.00  

    You have computed estimates of annual cash flows and average annual income from customers for each of the three contractors' plans. You believe that the annual cash flows will be equal for each of the 10 years for which you are preparing your The process by which management plans, evaluates, and controls investments in fixed assets.capital investment analysis. Your conclusions are presented in the following table.



    Proposal
    Estimated Average
    Annual Income
    (after depreciation)

    Estimated Average
    Annual Cash Flow
    Alpha $313,094          $351,145         
    Beta 272,019          475,608         
    Gamma 527,245          598,133         

    Method Comparison

    Compare methods of capital investment analysis in the following table to begin your evaluation of the three capital investment proposals Alpha, Beta, and Gamma. You decide to compare four methods: the A method of evaluating a capital investment proposal that focuses on the expected profitability of the investment; computed as average annual income divided by average investment. Also referred to as accounting rate of return.average rate of return, A method of evaluating a capital investment proposal that focuses on the expected period of time between the date of an investment and the recovery in cash of the amount invested.cash payback period, A method of analysis of proposed capital investments that focuses on the present value of the cash flows expected from the investments.net present value, and A method of analysis of proposed capital investments that uses present value concepts to compute the rate of return from the net cash flows expected from the investment.internal rate of return methods.

    Average Rate of
    Return Method
    Cash Payback
    Method
    Net Present
    Value Method
    Internal Rate of
    Return Method
    Considers the The concept that recognizes that a dollar today is worth more than a dollar tomorrow, because today's dollar can earn interest.time value of money No
    • Yes
    • No
    No
    • Yes
    • No
    Yes
    • Yes
    • No
    Yes
    • Yes
    • No
    Does not consider the time value of money Yes
    • Yes
    • No
    Yes
    • Yes
    • No
    No
    • Yes
    • No
    No
    • Yes
    • No
    Easy to compute Yes
    • Yes
    • No
    Yes
    • Yes
    • No
    No
    • Yes
    • No
    No
    • Yes
    • No
    Not as easy to compute No
    • Yes
    • No
    No
    • Yes
    • No
    Yes
    • Yes
    • No
    Yes
    • Yes
    • No
    Directly considers expected cash flows Yes
    • Yes
    • No
    Yes
    • Yes
    • No
    No
    • Yes
    • No
    No
    • Yes
    • No
    Directly considers timing of expected cash flows No
    • Yes
    • No
    No
    • Yes
    • No
    Yes
    • Yes
    • No
    Yes
    • Yes
    • No
    Assumes cash flows can be reinvested at minimum desired rate of return No
    • Yes
    • No
    No
    • Yes
    • No
    Yes
    • Yes
    • No
    No
    • Yes
    • No
    Can be used to rank proposals even if project lives are not the same No
    • Yes
    • No
    No
    • Yes
    • No
    Yes
    • Yes
    • No
    No
    • Yes
    • No

    Average Rate of Return

    You begin by trying to eliminate any proposals that are not yielding the company’s minimum required rate of return of 20%. Complete the following table, and decide whether Alpha, Beta, and/or Gamma should be eliminated because the average rate of return of their project is less than the company's minimum required rate of return.

    Complete the following table. Enter the average rates of return as percentages rounded to two decimal places.


    Proposal
    Estimated Average
    Annual Income
    Average
    Investment
    Average Rate
    of Return
    Accept or
    Reject
    Alpha $   $   %   Reject
    • Accept
    • Reject
    Beta          Reject
    • Accept
    • Reject
    Gamma          Accept
    • Accept
    • Reject

    Cash Payback Method

    You’ve decided to confirm your results from the average rate of return by using the cash payback method.

    Using the following table, compute the cash payback period of each investment. If required, round the number of years in the cash payback period to a whole number.


    Proposal

    Initial Cost
    Annual Net
    Cash Inflow
    Cash Payback
    Period in Years
    Alpha $ $
    Beta
    Gamma

    Net Present Value

    Even though you’re fairly certain that your evaluation and elimination is correct, you would like to compare the three proposals using the net present value method, and get some data about the internal rate of return of the proposals, each of which are expected to generate their respective annual net cash inflows for a period of 10 years.

    Compute the net present value of each proposal. You may need the following partial table of factors for The amount of cash needed today to yield a series of equal net cash flows at fixed time intervals in the future.present value of an annuity of $1. Round the present value of annual net cash flows to the nearest dollar. If your answer is zero enter "0". For the net present value, if required, use the minus sign (-) to indicate a negative amount.

    Present Value of an Annuity of $1
    at Compound Interest (Partial Table)
    Year 10% 20%
    1 0.909 0.833
    5 3.791 2.991
    10 6.145 4.192
    Alpha Beta Gamma
    Annual net cash flow $ $ $
    Present value factor
    Present value of annual net cash flows $ $ $
    Amount to be invested
    Net present value $ $ $

    Final Questions

    After reviewing all your data, answer the following questions (1)-(3).

    1. What can you say about each proposal?


    Proposal
    Internal Rate
    of Return
    Alpha = 20%
    • = 20%
    • < 20%
    • > 20%
    Beta < 20%
    • = 20%
    • < 20%
    • > 20%
    Gamma > 20%
    • = 20%
    • < 20%
    • > 20%

    2. What can you say about these proposals?

    a. HomeGrown would be breaking even (i.e., profit = 0) if Alpha’s proposal is chosen.

    b. Only Gamma’s proposal is yielding more than HomeGrown’s minimum desired rate of return.

    c. Gamma’s proposal is the only proposal that would be acceptable to HomeGrown.

    a and b

    • a
    • b
    • c
    • a and b
    • b and c

    3. Which proposal is the best choice for HomeGrown given the data collected?

Solutions

Expert Solution

ARR Cash payback NPV IRR
Time value of money No No Yes Yes
Does not consider Time value Yes Yes No No
Easy to compute Yes Yes No No
Not as easy No No Yes Yes
Directly considers cash flows No Yes Yes Yes
Directly considers timing of cash flows No No Yes Yes
Assumes reinvestment at minimum rate of return No No Yes No
Can be used to rank in case of different project lives Yes Yes No Yes
Average Annual Income Average Investment Average Rate of return Accept or Reject
Alpha 313094 736000 42.54% Accept
Beta 272019 2839450 9.58% Reject
Gamma 527245 1062780 49.61% Accept
Cash Payback
Initial Cost Average Net cash inflow Cash Payback period
Alpha 1472000 351145                                        4
Beta 5678900 475608                                     12
Gamma 2125560 598133                                        4
NPV
Alpha Beta Gamma
Annual net cash inflow                              351,145                              475,608                            598,133
PVF                                  4.192                                  4.192                                4.192
Present value of cash inflows                          1,472,000                           1,993,749                        2,507,374
Amount to be invested                          1,472,000                           5,678,900                        2,125,560
Net Present Value                                  (0.16)                   (3,685,151.26)                      381,813.54
IRR
Alpha =20% since NPV = 0
Beta < 20% since NPV is negative
Gamma >20% since NPV is positive
Only b is correct
As Profit is 20% in Alpha and not 0
Both Alpha and Gamma are acceptable
3.Gamma

Related Solutions

HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing...
HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores. The amount of expected revenue from the stores will depend on the design of the contractor. For example, if HomeGrown decides...
HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing...
HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores. The amount of expected revenue from the stores will depend on the design of the contractor. For example, if HomeGrown decides...
omeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing...
omeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores. The amount of expected revenue from the stores will depend on the design of the contractor. For example, if HomeGrown decides...
Mastery Problem: Capital Investment Analysis HomeGrown Company HomeGrown Company is a chain of grocery stores that...
Mastery Problem: Capital Investment Analysis HomeGrown Company HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores. The amount of expected revenue from the stores will depend on the design of...
Mastery Problem: Capital Investment Analysis HomeGrown Company HomeGrown Company is a chain of grocery stores that...
Mastery Problem: Capital Investment Analysis HomeGrown Company HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores. The amount of expected revenue from the stores will depend on the design of...
Fresh!Now! is a chain of grocery stores in the United States with 1394 grocery stores in...
Fresh!Now! is a chain of grocery stores in the United States with 1394 grocery stores in total, some of which also sell bakery goods and freshly made food-to-go. Fresh!Now!’s goal is to provide good quality fresh vegetables at affordable prices. However, given the existing market of organic food supplies, Fresh!Now! is facing tremendous competition. They realize that Fresh!Now! has to make their stores more attractive to customers. In 19 stores across Massachusetts and New York, they have implemented a new...
Fresh!Now! is a chain of grocery stores in the United States with 1921 grocery stores in...
Fresh!Now! is a chain of grocery stores in the United States with 1921 grocery stores in total, some of which also sell bakery goods and freshly made food-to-go. Fresh!Now!’s goal is to provide good quality fresh vegetables at affordable prices. However, given the existing market of organic food supplies, Fresh!Now! is facing tremendous competition. They realize that Fresh!Now! has to make their stores more attractive to customers. In 19 stores across Massachusetts and New York, they have implemented a new...
Fresh!Now! is a chain of grocery stores in the United States with 1879 grocery stores in...
Fresh!Now! is a chain of grocery stores in the United States with 1879 grocery stores in total, some of which also sell bakery goods and freshly made food-to-go. Fresh!Now!’s goal is to provide good quality fresh vegetables at affordable prices. However, given the existing market of organic food supplies, Fresh!Now! is facing tremendous competition. They realize that Fresh!Now! has to make their stores more attractive to customers. In 19 stores across Massachusetts and New York, they have implemented a new...
Fresh!Now! is a chain of grocery stores in the United States with 1921 grocery stores in...
Fresh!Now! is a chain of grocery stores in the United States with 1921 grocery stores in total, some of which also sell bakery goods and freshly made food-to-go. Fresh!Now!’s goal is to provide good quality fresh vegetables at affordable prices. However, given the existing market of organic food supplies, Fresh!Now! is facing tremendous competition. They realize that Fresh!Now! has to make their stores more attractive to customers. In 19 stores across Massachusetts and New York, they have implemented a new...
Fresh!Now! is a chain of grocery stores in the United States with 1921 grocery stores in...
Fresh!Now! is a chain of grocery stores in the United States with 1921 grocery stores in total, some of which also sell bakery goods and freshly made food-to-go. Fresh!Now!’s goal is to provide good quality fresh vegetables at affordable prices. However, given the existing market of organic food supplies, Fresh!Now! is facing tremendous competition. They realize that Fresh!Now! has to make their stores more attractive to customers. In 19 stores across Massachusetts and New York, they have implemented a new...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT