Question

Chapter Questions

1.     Explain why good research habits are important and how they relate to personal integrity and ethics. (Obj. 4)

2.     Howard Schultz, Starbucks president and CEO, has been described as a “classic entrepreneur: optimistic, relentless, mercurial, and eager to prove people wrong.” Schultz has followed his gut instinct mostly to success while scoffing at established management practices. Unlike other executives, until the Great Recession hit, he was not interested in cost control, advertising, and customer research. “I despise research,” he said. “I think it’s a crutch. But people smarter than me pushed me in this direction, and I’ve gone along.”Starbucks continues to be one of the most followed companies on Facebook. For the most recent year on record, Starbucks’ net income reached $359 million.What do you think Howard Schultz meant when he called consumer research a “crutch”? Can you explain why the corporate maverick hates it so much? (Obj. 3)

3.     Is information obtained on the Web as reliable as information obtained from journals, newspapers, and magazines? How about information derived from Wikipedia and blogs? (Obj. 3)

4.     Some people say that business reports never contain footnotes. If you were writing your first report for a business and you did considerable research, what would you do about documenting your sources? (Obj. 4)

13.5

Proposal: BioMed Sports Medicine Comes to Town (Obj. 1)

Sports medicine is increasingly popular, especially in university towns. A new medical clinic, BioMed Sports Medicine, is opening its doors in your community. A friend recommended your small business to the administrator of the clinic, and you received a letter asking you to provide information about your service. The new medical clinic specializes in sports medicine, physical therapy, and cardiac rehabilitation services. It is interested in retaining your company, rather than hiring its own employees to perform the service your company offers.

Your Task. First, decide what service you offer It could be landscaping, uniforms, uniform laundering, general cleaning, computerized no-paper fling systems, online medical supplies, patient transportation, supplemental hospice care, temporary office support, social media guidance, or food service.

Develop a letter proposal outlining your plan, staffing, and budget. Use persuasion to show why contracting your services is better than hiring in-house employees. In the proposal letter, request a meeting with the administrative board. .Send your proposal to Dr. Tim Krahnke, Director, BioMed Sports Medicine. Supply a local address.

Answer 1