Question

Research Rule 40, which is the International Olympic Committee’s policy on restricting Olympic athletes’ ability to mention their sponsors while participating in the Games. Rule 40 particularly limits Olympic athletes’ ability to communicate sponsor messages through social media at the peak of an athlete’s visibility. Discuss both sides of this issue.

Answer 1

According to research rule 40 -

FROM THE FIRST POINT OF VIEW -

Basically , Rule 40 restricts the athletes to mention their sponsors and over commercialisation of Olympics. Olympics is the game that is played by athletes from all countries . So to bringing all athletes together and in unity , the IOC restricts the athletes to commercialise on Olympics. Ther are restricted to do advertising for unofficial sponsors. They are not allowed to commercialise their names . This is done mainly to encourage unity .

FROM THE SECOND POINT OF VIEW -

Rule 40 , which was imposed by IOC on athletes stop them to commercialise them . They stop them to do sponsorship and advertisements. It was not good for athletes . It stopped their huge earnings.

But now bylaw 3 to rule 40 comes . According to this now athletes have given right to use their names , pictures and their sports performances to be used for advertisements. It helps athletes to increase their earnings from advertisements and get better opportunities in future.