In: Economics
Alpha Electronics is a profit-maximizing firm and it can produce any one of the following three combinations of HD TV sets per production run, operating at capacity. Its total cost per production run is $1,500. The market price for the Large Screen, Medium Screen, and Small Screen models are $11, $9, and $7, respectively.
A |
B |
C |
|
LARGE SCREEN |
80 |
90 |
100 |
MED SCREEN |
50 |
40 |
40 |
SMALL SCREEN |
40 |
30 |
20 |
The total cost of production of combination B is $ 1500
As it is given that the cost of production per production run is $1500 irrespective of combinations.
The firm will choose combination A as it gives the highest revenue out of three combinations as clear from calculations.
When the price of large screen increases to $12 keeping all other as same the firm will now choose Combination C because now it is giving greatest profit