Answer the following questions in full and complete detail.
Classify each of the following products into either
convenience, shopping, specialty or unsought goods: toothpaste,
life insurance, Sharp TV, Eggo Waffles, lettuce, Coach handbag,
Adidas soccer cleats, furniture. Using marketing information
support your classification of each individual product.
Identify a specific brand that has developed a high level of
brand equity. What specific aspects of that brand establish its
brand equity?
Identify and describe the ways that companies generate new
product...