Question

Stephanie has a master's degree, is married to a professional man, has 1 child, and lives in the suburbs where she is active in community affairs. Time is so precious she hardly has enough time to accomplish all she sets out to do. She likes to wait and purchase products after carefully reading the reviews of the first customers who buy.

Group of answer choices

early adopter

innovator

early majority

late majority

laggard

Barbara is on Social Security with her husband. Her children and grandchildren seldom visit but they call her regularly. She makes crafts and donates them to a nearby hospital to help raise money for families who can't pay their medical expenses. She avoids change and buys traditional products that she has known and trusts.

Group of answer choices

laggard

innovator

early adopter

early majority

late majority

Answer 1