For a small business, they have transaction data with information about the location of purchase, and...

For a small business, they have transaction data with information about the location of purchase, and product type purchased by all customers. The business is looking to know their customer base better and potentially use this to inform their future marketing plans in other areas. What would be the general process, statistical models, and segmentation methods that could accomplish this task from this bare minimum of data provided.

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orchestra answered 1 year ago

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