In: Economics
Enrodes is a monopoly provider of residential electricity in a
region of northern Michigan. Total demand by its 5 million
households is Qd = 1,200 - 2P, and
Enrodes can produce electricity at a constant marginal cost of $4
per megawatt hour. Consumers in this region of Michigan have
recently complained that Enrodes is charging too much for its
services. In fact, a few consumers are so upset that they’re trying
to form a coalition to lobby the local government to regulate the
price Enrodes charges.
If all the consumers of this region joined the coalition against
Enrodes, how much would each consumer be willing to spend to lobby
the local government to regulate Enrodes’s price?
Instruction: Enter your response rounded to the
nearest penny (two decimal places).
$
True or false: The consumers are likely to be successful in their
efforts.
Given, QD = 1,200 - 2P
2P = 1,200 - Qd
P = 600 - 0.5QD
Total Revenue , TR = 600Q - 0.5QD2
MR = 600 - QD
Marginal cost, MC = $ 4
Monopolist will maximize profit at MR = MC
600 - Q = 4
QM = 596 units
P = 600 - 0.5*596
PM = $ 302 per unit
Monopoly profit = PMQM- C*QM = $302*596 - $4*596 = $ 177,608
When the consumers make a coalition then they will be ready to pay the price equal to perfect competition. The government will regulate the price and will set equal to perfect competition
Thus, P = MC
600 - 0.5Q = 4
0.5Q = 596
Q* = 1,192 units
P* = $ 4
Since, the price is set equal to Marginal cost therefore, profit will be zero.
Thus, the firm will be ready to pay $ 177,608 , if regulation is imposed.
The consumers will be ready to pay
$ 177,608/5,000,000= $ 0.035521
Every consumer will be ready to pay $ 0.04
The monopolist is a single entity and by avoiding the regulation the monopolist will earn private gain.
Hence, being a single entity the monopolist can avoid lobbying activity.
False.
Please refer Managerial Economics by Michael Gaye.