The McBurger Corporation developed a new vegan burger and introduced the product to several test markets....

The McBurger Corporation developed a new vegan burger and introduced the product to several test markets. The burger comes with the non-meat based patty and the usual accoutrements such as lettuce, tomato, ketchup, mustard, pickle, onion, special sauce, and a bun. The company is interested in customer response, and surveyed customers about satisfaction with the burger. A data analyst proposed a multiple regression model with an interval level dependent variable of repurchase (measured by a ratings thermometer from 0 (will definitely not repurchase) to 100 (will repurchase). The data analyst is not sure on what independent variables will best predict repurchase, and needs your help. What independent variables would you include in the multiple regression model? Explain your reasoning for including each independent variable. Which variable would be your best predictor of repurchase?

Identify at least four independent variables.

Solutions

Expert Solution

Answer :-

An independent variable is a variable that represents a quantity that is being manipulated in an experiment. x is often the variable used to represent the independent variable in an equation.

Colby Messinger answered 1 year ago

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