In: Accounting
Terry Smith and two of his colleagues are considering opening a law office in a large metropolitan area that would make inexpensive legal services available to those who could not otherwise afford services. The intent is to provide easy access for their clients by having the office open 360 days per year, 16 hours each day from 7:00 a.m. to 11:00 p.m. The office would be staffed by a lawyer, paralegal, legal secretary, and clerk-receptionist for each of the two eight-hour shifts.
In order to determine the feasibility of the project, Smith hired a marketing consultant to assist with market projections. The results of this study show that if the firm spends $1,060,000 on advertising the first year, the number of new clients expected each day will be 66. Smith and his associates believe this number is reasonable and are prepared to spend the $1,060,000 on advertising. Other pertinent information about the operation of the office follows:
Required:
Determine how many new clients must visit the law office being considered by Terry Smith and his colleagues in order for the venture to break even during its first year of operations. (Do not round intermediate calculations and round your final answer up to nearest whole number.)
Compute the law firm’s safety margin.
1 | No. of new clients to break even: | |||||||
Fixed expenses | ||||||||
Advertising | 1060000 | |||||||
Rent(6000*72) | 432000 | |||||||
property insurance | 62000 | |||||||
Utilities | 86800 | |||||||
Malpractice insurance | 376000 | |||||||
Depreciation (136000/4) | 34000 | |||||||
wages(regular wages+overtime wages) | 1219320 | |||||||
((66+56+46+36)*360days*16hours)+((360*46*1.5)+(360*36*1.5)) | ||||||||
Fringe benefit(40% of 1219320) | 487728 | |||||||
Total fixed expense | 3757848 | |||||||
For break even point, | ||||||||
Revenue-variable cost-fixed cost=0 | ||||||||
76x+(5600*20%x*30%)-10x-3757848=0 | ||||||||
76x+336x-10x-3757848=0 | ||||||||
402x-3757848=0 | ||||||||
x=3757848/402 | ||||||||
x=9348 | ||||||||
Break even point is 9348 clients | ||||||||
2 | Budgeted no. of clients(66*360) | 23760 | ||||||
safety of margin= | Budgeted sales revenue-break even sales revenue | |||||||
((76*23760)+(5600*.20*23760*.30))-((76*9348)+(5600*.20*9348*.30)) | ||||||||
9789120-3851376 | ||||||||
$5937744 | ||||||||