In: Finance
Purchasing power parities (PPPs) show the ratio of the price in
national
currencies of the same good or service in different countries. The
concept was
made popular by The Economist’s BigMac index based on the price
of
hamburgers. The OECD uses a large basket of goods and services for
its
calculations. They show that the euro is currenty 10% undervalued
against the
dollar (fair value corresponds to 1.34). , Finland and
Luxembourg have a PPP which is significantly below the eurozone PPP
versus
the dollar but also below the current EURUSD exchange rate: based
on the
relative price structure, these countries are already expensive
versus the US.
Belgium, Ireland, France, Austria and Germany have a PPP which is
below the
eurozone PPP yet above the current exchange rate. For them the euro
is still
somewhat cheap versus the dollar. Countries like Portugal, Estonia,
Latvia, the
Slovak Republic could afford a significantly stronger euro.
Admittedly this
calculation provides only a rough approximation of price
competitiveness of
various countries (and it does not take into account non-price
competitiveness
factors) but it raises the question whether, based on their PPP,
some countries
would be hurt more than others in case of a stronger euro. A
relevant factor is
the role of the dollar in the international trade of a country. In
this respect it is
appropriate to look at the use of the dollar as an invoicing
currency rather than
focusing on the bilateral trade with the US. For all countries
except Ireland, the
dollar has a significantly bigger role as an invoicing currency in
imports than in exports. This is, at least partly, explained by
commodities, which are typically traded in dollar. For Portugal,
Spain, the Netherlands or Italy the difference is huge. This
invoicing mismatch needs to be taken into account when assessing
the impact of a stronger euro versus the dollar. Under the
assumption that sales prices don’t change, a stronger euro would
weigh on exports invoiced in euros (volume effect) and reduce the
revenues in euros from exports invoiced in dollars (translation
effect). However, it also lowers the import bill expressed in euros
to a very considerable degree. This would imply that a stronger
euro is not so much an issue from a growth impact perspective. One
caveat is the role of second round effects: reduced profitability
of exporting companies can have an impact on the economy. The
general conclusion however is that in gauging the impact of a
stronger euro, one should focus more on inflation than on
growth.