In: Economics
At its present level of output of 100 units, a perfectly competitive firm discovers that (i) its total fixed costs are $200 and (ii) its marginal cost is $7 and equal to average total cost. At an output level of 50 units, marginal cost is $4 and equal to average variable cost. The price of the commodity being produced is $6.
If the firm wishes to maximize total profits, what should the firm do?
A) increase output.
B) decrease output.
C) increase price.
D) continue to produce the current level of output.
The given information is
Q= 100 units,
a perfectly competitive firm discovers that
TFC= $200 and
marginal cost is $7
average total cost=$7
TC=ATC*Q
=7*100
=700
TR=P*Q
=6*100
=600
Economic Profit=TR-TC
=700-600
=$100
At an output level of 50 units,
Marginal cost is =$4
Average variable cost=$4
The price of the commodity being produced is $6.
TFC=200
TVC=AVC*Q
=4*50
=200
TR=6*50
=300
Loss= TC-TR
=200+200-300
=-$100
TFC=$200
Hence it can be said that at present level of output, the firm experiences losses less than its total fixed cost.
If firm shut down, the loss would be $200 but if firm continue to produce then firm can minimise its loss. The firm should shut down firm when MC=P=AVC.
Hence firm should increase the production of output.
Hence option A is the correct answer.