In: Economics
A firm is producing goods in a market where the market price is less than the firm's average total cost but greater than its average variable cost. At this point the firm should:
A.
shutdown production.
B.
increase price.
C.
continue to operate at a loss.
D.
decrease production.
Option
C.
continue to operate at a loss.
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A firm produces at MR=MC up to the P>AVC to minimize loss.
If the P<AVC then the loss is above fixed cost so the firm shuts down but if the P>AVC then the loss is less than fixed cost so the firm does not shut down if the firm shuts down then the loss is equal to fixed cost.