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In: Economics

(TCO F) A chain of fitness centers with 25 locations throughout the Southwest currently maintains several...

(TCO F) A chain of fitness centers with 25 locations throughout the Southwest currently maintains several different operational databases. At corporate headquarters, the marketing department maintains a marketing database with information on advertising, e-mail promotions, and inquiries from prospective customers; and the accounting department maintains a financial database for budgets, accounts receivable, accounts payable, and general ledger. Each location maintains its own records of members, subscription payments, and member visits to the location. Propose at least three ways in which this organization could benefit from adopting an enterprise data warehouse.

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Expert Solution

Enterprise Data Warehouse is essentially a database that stores all the information associated with your organisation. The warehouse provides access to all authorized members.  It also provides in-depth analysis and detailed reports without hindrance. 
1.  Data warehouses provide additional support for data in that they are designed to track, manage, and analyze information to provide a more actionable resource. 
2. Enterprise Data warehouses work hand-in-hand with other analytics programs to promote company growth. This will be useful for the accounting department.
 3. For the marketing department, with the help of a Data warehouses they will be able to track and modify marketing campaigns for faster, more accurate assessment of campaign effectiveness. 
4.It helps to refines data, eliminating unnecessary excesses or redundant information and improving overall data quality and helps to reduce cost associated with data analytics and improve the company's Return on Investment.



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