In: Accounting
Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies that revealed the following information:
a. New equipment would have to be acquired to produce the device. The equipment would cost $150,000 and have a six-year useful life. After six years, it would have a salvage value of about $18,000.
b. Sales in units over the next six years are projected to be as follows:
Year | Sales in Units |
1 | 7,000 |
2 | 12,000 |
3 | 14,000 |
4–6 | 16,000 |
c. |
Production and sales of the device would require working capital of $47,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released at the end of the project’s life. |
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d. |
The devices would sell for $60 each; variable costs for production, administration, and sales would be $45 per unit. |
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e. |
Fixed costs for salaries, maintenance, property taxes, insurance, and straight-line depreciation on the equipment would total $151,000 per year. (Depreciation is based on cost less salvage value.) |
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f. | To gain rapid entry into the
market, the company would have to advertise heavily. The
advertising program would be:
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Part
2-a. |
Using the data computed in (1) above and other data provided in the problem, determine the net present value of the proposed investment. (Any cash outflows should be indicated by a minus sign.)
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Part
2-b. |
Would you recommend that Matheson accept the device as a new product? Yes or No |
Answer 1. | |||||||
Year 1 | Year 2 | Year 3 | Year 4-6 | ||||
Sales in Units | 7,000 | 12,000 | 14,000 | 16,000 | |||
Sales in $ | 420,000 | 720,000 | 840,000 | 960,000 | |||
Variable Expenses | 315,000 | 540,000 | 630,000 | 720,000 | |||
Contribution Margin | 105,000 | 180,000 | 210,000 | 240,000 | |||
Fixed Expenses | |||||||
Salaries & Other | 129,000 | 129,000 | 129,000 | 129,000 | |||
Advertising | 76,000 | 76,000 | 56,000 | 46,000 | |||
Total Fixed Expenses | 205,000 | 205,000 | 185,000 | 175,000 | |||
Net Cash Inflow (Outflow) | (100,000) | (25,000) | 25,000 | 65,000 | |||
Depreciation per annum = ($150,000 - $18,000) / 6 Years = $22,000 per annum | |||||||
Toatl Fixed Cost | 151,000 | ||||||
Less: Depreciation | (22,000) | ||||||
Cash Outflow - Fixed Expenses | 129,000 | ||||||
Answer 2-a. | |||||||
Now | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | |
Cost of Equipment | (150,000) | ||||||
Working Capital | (47,000) | ||||||
Yearly Net Cash Flows | - | (100,000) | (25,000) | 25,000 | 65,000 | 65,000 | 65,000 |
Release of Working Capital | 47,000 | ||||||
Salvage Value of Equipment | 18,000 | ||||||
Total Cash Flows | (197,000) | (100,000) | (25,000) | 25,000 | 65,000 | 65,000 | 130,000 |
Discount Factor - 6% | 1.00000 | 0.94340 | 0.89000 | 0.83962 | 0.79209 | 0.74726 | 0.70496 |
Present Value | (197,000) | (94,340) | (22,250) | 20,991 | 51,486 | 48,572 | 91,645 |
Net Present Value | (100,897) | ||||||
Answer 2-b. | |||||||
No | |||||||
Since NPV is negative |