Question

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The Crunchy Granola Company is a diversified food company that specializes in all natural foods. The...

The Crunchy Granola Company is a diversified food company that specializes in all natural foods. The company has three operating divisions organized as investment centers. Condensed data taken from the records of the three divisions for the year ended June 30, 20Y7, are as follows:

Cereal Division Snack Cake Division Retail Bakeries Division
Sales $27,100,000 $8,040,000 $9,750,000
Cost of goods sold 16,690,000 5,575,000 6,710,000
Operating expenses 8,784,000 1,741,400 2,260,000
Invested assets 9,033,333 2,010,000 3,900,000

The management of The Crunchy Granola Company is evaluating each division as a basis for planning a future expansion of operations.

Required:
1. Prepare condensed divisional income statements for the three divisions, assuming that there were no service department charges.
2. Using the DuPont formula for return on investment, compute the profit margin, investment turnover, and return on investment for each division. If required, round your final answers to one decimal place.
3. If available funds permit the expansion of operations of only one division, which of the divisions would you recommend for expansion, based on parts (1) and (2)?

Solutions

Expert Solution

1.

The Crunchy Granola Company
Condensed Divisional Income Statements
Cereal Division Snack Cake Division Retail Bakeries Division
Sales $ 27100000 8040000 9750000
Cost of goods sold 16690000 5575000 6710000
Gross profit 10410000 2465000 3040000
Operating expenses 8784000 1741400 2260000
Income from operations 1626000 723600 780000

2.

Division Profit Margin Investment Turnover ROI
Cereal Division 6.0% 3.0 18.0%
Snack Cake Division 9.0% 4.0 36.0%
Retail Bakeries Division 8.0% 2.5 20.0%

Working:

DuPont formula: Rate of return on investment = Profit margin x Investment turnover

Profit margin = Net income / Sales

Investment turnover = Sales / Total assets

Cereal Division Snack Cake Division Retail Bakeries Division
Net income 1626000 723600 780000
Sales 27100000 8040000 9750000
Profit margin 6.0% 9.0% 8.0%
Sales 27100000 8040000 9750000
Invested assets 9033333 2010000 3900000
Investment turnover 3.0 4.0 2.5
Rate of return on investment 18.0% 36.0% 20.0%

3.  The division recommended for expansion would be the Snack Cake Division since it generates the highest rate of return on investment of 36% as compared to the other two divisions.


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