Question

An advertising firm wanting to target people with strong desires for success conducted a study to see if such people differed in the types of television shows they watched. Randomly selected participants recorded the shows they watched for a week, then their desire for success was assessed, and finally they were divided into two groups. Low Success seekers watched 8 comedies, 15 romances, 6 documentaries, 13 dramas, and 3 news shows. High Success seekers watched 3 comedies, 3 romances, 9 documentaries, 7 dramas, and 8 news shows. Using this data answer the following:

• State the populations and hypotheses
• Create a table for the data
• Conduct a Chi-Squared for independence test using the SPSS program and post output file.
• State the results using the proper APA format.
• Is the distribution of type of shows watched different for participants having high and low desires for success?

Answer 1

Answer:

An advertising firm wanting to target people with strong desires for success conducted a study to see if such people differed in the types of television shows they watched. Randomly selected participants recorded the shows they watched for a week, then their desire for success was assessed, and finally they were divided into two groups. Low Success seekers watched 8 comedies, 15 romances, 6 documentaries, 13 dramas, and 3 news shows. High Success seekers watched 3 comedies, 3 romances, 9 documentaries, 7 dramas, and 8 news shows. Using this data answer the following:

• State the populations and hypotheses

Population: All people with strong desires for success

Ho: there is no association between desire for level of success and the types of television shows watched

H1: there is an association between desire for level of success and the types of television shows watched

• Create a table for the data

	Low Success	High Success
Comedies	8	3
Romance	15	3
Documentaries	6	9
Dramas	13	7
News	3	8

• Conduct a Chi-Squared for independence test using the SPSS program and post output file.

view of spss data file:

The variables type and success are labeled accordingly.

SPSS commands to get output:

WEIGHT BY count.

CROSSTABS

/TABLES=type BY success

/FORMAT=AVALUE TABLES

/STATISTICS=CHISQ

/CELLS=COUNT

/COUNT ROUND CELL.

SPSS output:

type * success Crosstabulation
Count
	success	Total
Low	High
type	Comedies	8	3	11
Romance	15	3	18
Documentaries	6	9	15
Dramas	13	7	20
News	3	8	11
Total	45	30	75

Chi-Square Tests
	Value	df	Asymptotic Significance (2-sided)
Pearson Chi-Square	12.443a	4	0.014
Likelihood Ratio	12.861	4	0.012
Linear-by-Linear Association	5.687	1	0.017
N of Valid Cases	75
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 4.40.

• State the results using the proper APA format.

The association between level of success and the types of television shows watched is significant, χ2 (4, N = 75) = 12.44, p < .05.

• Is the distribution of type of shows watched different for participants having high and low desires for success?

Yes, the distribution of type of shows watched different for participants having high and low desires for success.

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