Question

1.Discuss global marketing and the potential of small firms as global enterprises.

2.Explain the challenges that global enterprises face.

3.Describe the initial steps of a global marketing effort.

Answer 1

Answer 1

Global marketing is basically a marketing on world wide or global scale .It is a business management which aim in expanding the product ,service, solution to customers , provided by the company/firm/organization locally ,nationally and internationally .It is an extension of organization into different countries ,making a chain of its product or service globally .This include exporting a country product into different location/countries, entry through a joint venture with another firm in some other country , foreign direct investment in the country targettd.It has a high potential for small firm as it increased the size of the firm , hire more genious employees from over the world , more production , more revenue generated ,more customer support , and more success .The advanatges of globalization and global marketing is indefinite.Altough it create more worries for monitoring the company as a whole and create a expanded management system to be handle by the firm .

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