((marketing in Healthcare)) 7-In terms of off-label use, Food and Drug Administration regulations: A. have not...

((marketing in Healthcare))

7-In terms of off-label use, Food and Drug Administration regulations:

	A.	have not addressed the issue of off-label benefits.
	B.	prohibit promotion of off-label benefits.
	C.	allow companies to promote off-label benefits if they specifically state in the advertisements the drug was not tested for that specific condition.
	D.	allow for promotion of its benefits.

8- True or False? The “service recovery paradox” shows it is good for a company to have service failure.

True

False

9- In a service blueprint, an organization:

	A.	audits each market segment relative to its lifetime value.
	B.	flow-charts every step in the delivery of the service.
	C.	audits the organization relative to its customers' use of its services.
	D.	determines how to deliver its services most efficiently.

Solutions

Expert Solution

Rahul Sunny answered 1 year ago

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