In: Economics
Shower Power, Inc., a firm in monopolistic competition, produces shower radios. The company's economists know that it can sell no radios at $80, and for each $10 cut in price, the quantity of radios it can sell increases by 50 a day. This relationship continues to hold until the price falls to $20. The firm's total fixed cost is $3,000 a day. Its marginal cost is constant at $20 per radio.
a)Draw the demand curve faced by the firm and indicate shower power's marginal cost, its marginal revenue curve and average total cost curves.
We are given that Quantity demanded increases by 50 units per $10 cut in price and quantity demanded is zero at a price of $80. With the help of given information, we can build P and Q in the following table.
Total Revenue =TR=P*Q
MR=Change in TR/Change in Q
Suppose we move from Q=0 to Q=50
MR=(3500-0)/(50-0)=$70
Suppose we move from Q=50 to Q=100
MR=(6000-3500)/(100-50)=$50
Similarly we can calculate other values.
Total Cost=Fixed Cost+Variable cost per unit*Output =3000+20*Q
(In this case variable cost per unit is marginal; Cost)
We can calculate TC for various values of Q
ATC=TC/Q
We can calculate ATC for various values of Q
MC=$20 (Given)
We have developed the following table with the help of given information and above formulas.
Q | TR=P*Q | MR=Change in TR/Change in Q | TC=3000+20*Q | ATC=TC/Q | MC |
0 | 0 | 3000 | |||
50 | 3500 | 70 | 4000 | 80 | 20 |
100 | 6000 | 50 | 5000 | 50 | 20 |
150 | 7500 | 30 | 6000 | 40 | 20 |
200 | 8000 | 10 | 7000 | 35 | 20 |
250 | 7500 | -10 | 8000 | 32 | 20 |
300 | 6000 | -30 | 9000 | 30 | 20 |