List the four basic steps in inbound marketing in the order in which they occur in...

List the four basic steps in inbound marketing in the order in which they occur in the marketing funnel. At each step, indicate the type of consumer targeted and at least two possible marketing actions.

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Expert Solution

Inbound marketing :Definition: It is a technique for drawing customers to goods and services through content marketing, social media marketing, search engine optimization and branding.

The four steps in correct order are:

1. Attract Visitors:

2. Convert visitors into leads:

3.Close sales and gain new customers:

4.Engage and delight with value:

Let us take an example: A newly launched fairness cream company in India may follow:

1. Attract visitors: Through advertising it may call customers to a mall situated nearby them. This can be done by identifying customer location.

2. Convert visitors into leads:A demonstration may be given in a spa in a mall and interested customers can be converted into leads.

3.Close sales and gain new customers: Customers may buy a product on the spot or may give pre-order.

4.Engage and delight with value: Follow customers fir quality feedback online so that company brand image can be built.

Similarly, an online product/service can be sold.

Rahul Sunny answered 1 year ago

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