Question

Discuss the strategies that a programmer can use for deciding when to air a new television show. Use any relevant examples if suitable in media studies

Answer 1

Answer:- we use the television as a example to understand the Media strategy for air new show.

=>Programing devided into two parts: scheduling and development

=>Development involves choosing promising show ideas, purchasing them, and producing them into viable TV shows.

=>Scheduling involves planning to programming lineup to maximizing a viewers.

so the television programmer determine the strategy by following factors:

• A scheduling strategy including the day and time a show should be air on online or television to the line-up on a particular day and a programming block
• Target audience demographics for the programming of that show
• Audience flow--keeping the audience tuned in from one show to the next
• Advertisers appeal for us
• Promotions for the program of that show
• Production costs of a programing of that show
• Cost of purchasing the rights to particular programs
• Type of program such as drama reality and sitcom and talk show
• Television ratings
• The competitive landscape during any particular part of day. Example :- suppose the Television programmer of India ZeeTV is want to introduce a new show 'Tare zammen par, then should keep in mind the type of viewers and how the program attractive to the people. is they need sci-fi or romantic shows. we also think about cost of production and the advertising strategy