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Chobani’s history has included its successful offering of a variety of single-serving packages of fruit flavored...

Chobani’s history has included its successful offering of a variety of single-serving packages of fruit flavored Greek yogurt. The Chief Marketing and Brand Officer of this company stated, “We want to inspire customers to eat yogurt throughout the day, and increase per-capita consumption.” Looking at social-cultural trends, Chobani desires to be innovative and wish to begin to develop and offer a wider product mix. What are your thoughts about new product development at Chobani? How will it convince customers that their new products belong in their refrigerators? What factors are important in understanding Chobani’s position in the marketplace and efforts to expand its product mix and lines?

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What are the possible alternatives? Fully describe at least two.

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Rahul Sunny answered 2 years ago
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