Question

In: Economics

Rachel is part of a management team that is considering whether her company should offer some important new services

Rachel is part of a management team that is considering whether her company should offer some important new services that would broaden its business by appealing to a completely new market segment. Rachel's management team is involved in:

A tactical planning.

B operational planning.

C strategic planning.

D contingency planning.

Solutions

Expert Solution

C strategic planning.

Because strategic planning includes a high-level overview of the entire business. here, her company should offer some important new services that would broaden its business which means they are thinking long term here


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