Question
In: Economics
Rachel is part of a management team that is considering whether her company should offer some important new services
Rachel is part of a management team that is considering whether her company should offer some important new services that would broaden its business by appealing to a completely new market segment. Rachel's management team is involved in:
A tactical planning.
B operational planning.
C strategic planning.
D contingency planning.
Solutions
Expert Solution
C strategic planning.
Because strategic planning includes a high-level overview of the entire business. here, her company should offer some important new services that would broaden its business which means they are thinking long term here
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