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In: Economics

Briefly describe to your “client”, the owner of a local clothing store, why it is important...

Briefly describe to your “client”, the owner of a local clothing store, why it is important to use Google Analytics. Why is the visitor overview screen, the traffic source area, and content area so important? Please touch on the importance of tracking, conversion, and keywords. Overall why is it so important for your client’s company to use Google Analytics?

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Expert Solution

Google analytics is the tool that help businesses to analyze the engagement of the visitors at the website. It makes google analytics to be important, because it helps businesses to know about the area of improvement to be made, type of content getting more attention and the keywords bringing more traffic.accordingly, improvement are done in the websites to retain more visitors and convert them into goals.

Different dimensions such visitors overview tells the type of visitors coming to the website and it suitability to business. Afterwards, necessary changes are done. Source area helps business know the location from where the people are coming and it will help optimize the content. On a similar note, contents will be modified to attract right set of people.

So, Google analytics is important because it reveals the type of people coming to the website and degree of suitability to the website so the necessary changes are done in the website.

Rahul Sunny answered 2 years ago
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