Question

CMR- Introduction to Marketing

1. What is the basic assumption/underlying premise of VALS?

2. What are the two main classification criteria VALS uses?

3. What are the three principal motivations VALS uses?

4. Do you agree or disagree with your VALS Primary and secondary categorization and why?

Answer 1

1 The idea of essential inspiration clarifies shopper mentalities and envisions conduct. VALS incorporates three essential inspirations that issue for understanding shopper conduct: goals, accomplishment, and self-articulation. Shoppers who are basically roused by standards are guided by information and standards. Shoppers who are fundamentally spurred by accomplishment search for items and administrations that exhibit accomplishment to their friends. Purchasers who are basically spurred without anyone else articulation want social or physical action, assortment, and hazard. These inspirations give the fundamental premise to correspondence with the VALS types and for an assortment of vital applications.

2 the two main classification criteria vals use

According to the VALS Framework, groups of people are arranged in a rectangle and are based on two dimensions. The vertical dimension segments people based on the degree to which they are innovative and have resources such as income, education, self-confidence, intelligence, leadership skills, and energy. The horizontal dimension represents primary motivations and includes three distinct types

3 VALS incorporates three essential motivations that issue for understanding shopper conduct: beliefs, accomplishment, and self-articulation. Customers who are fundamentally motivated by beliefs are guided by information and standards. Purchasers who are essentially motivated by accomplishment search for items and administrations that exhibit accomplishment to their companions. Purchasers who are basically motivated without anyone else articulation want social or physical action, assortment, and hazard. These motivations give the important premise to correspondence with the VALS types and for an assortment of key applications.

4 yes i agree with VALS primary and secondary categorisation because

The primary VALS type speaks to your prevailing way to deal with life. The secondary characterization speaks to a specific accentuation you provide for your prevailing methodology. Experiencers are propelled without anyone else articulation. As youthful, excited, and incautious buyers, Experiencers immediately become energetic about additional opportunities however rush to cool. They look for assortment and fervor, relishing the new, the strange, and the dangerous. Their vitality finds an outlet in work out, sports, outside entertainment, and social exercises.

Experiencers are energetic shoppers and spend a nearly high extent of their salary on style, diversion, and mingling. Their buys mirror the accentuation they place on looking great and having "cool" stuff. Trailblazers Innovators are effective, advanced, assume responsibility individuals with high confidence. Since they have such plentiful assets, they show each of the three primary inspirations in fluctuating degrees. They are change pioneers and are the most responsive to new thoughts and advances