Question

Explain the significance of questioning. What is the purpose behind our questioning? How can understanding consumer behavior from a questioning perspective help you be a better marketer?

Answer 1

SIGNIFICANCE OF QUESTIONING :

questioning are basically an effictive tool for communication and for information exchange. questioning is a wayof learning and teaching. there are differnet type of questions like open and close questions,funnel questions, probing questions, leading questions.

purpose of questioning :

1. it helps in learning.

2.helps in relationship building.

3.helps in teaching.

4. avoid misunderstanding or communication.

5. used for persuading people or to bring change.

understanding consumer behavior helps in marketing :

1. questions helps to find how a consumer think,feel, reason and select between different alternatives.

2. helps to find how the consumer is influenced by his or her environment (e.g., culture, family).

3. helps to find how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

4. helps to find how the consumer motivation and decision strategies differ between products in the market .

5. for making better marketing campaigns. social marketing involves getting ideas across to consumers rather than selling something and studying consumer behavior should make us better consumers.