Question

explain the factors affecting healthy eating using the TPB framework. , propose an intervention which will address the levels of behavioral influence identified.

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Answer 1

The theory of Planned Behavior explains the link between our intenions and behavior through perceived behavior control.This theory help to predict the relation between our beliefs,attitudes and behavior. In this context factors affecting healthy eating behavior are our attitude towards tat behavior , subjective norms ( social influence or perception obtained by theinfluence from peer,teachers,family) and perceived behavior control ( easiness or difficulty in performing a behavior) together leads to a strong intention (readiness to perform a behavior ) and it further leads to that behavior. An intervention are designed to change behavior using its determinants: attitudes, subjective norms, or perceptions of behavioral control. based on obervational modelling, face to face discussions an intervention is developed. Simulating behavior change interventions are used to study the impact of intentions and actions.