What are two of the assumptions Sheena says that American's have regarding choice?

What are two of the assumptions Sheena says that American's have regarding choice?

Expert Solution

Columbia 's university business proffessor sheena iyengar says about assumption amercian have regarding choice-

1)It is best to make your own choice in life .

Description-According to sheena american assume It is best to make your own choice inspite of depending on any other person for choice or taking advice from others because you are the only one who knows exactly what you want .If your choice affect you any manner (possitive or negative) than you are the one who made choice of it.

2)The more options of choices you have the than you will choose the best choice.

Description- According to sheena American assume that if more alternatives are available to you than thier is possibility of choosing best options amomg various choices . For example In walmart abudance of various alternative or choices allows customer to choose best choice from various options because a rational consumer wants to get maximum satisfaction.You will calculate each and every features among various brands and will select the best option that will satisfy most from various other choices.

Rahul Sunny answered 2 years ago

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