Question

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_____. 27. Environmental scanning is an important activity for an organization, it represents external and internal factors, that can represented by SWOT. Which of the following is not considered an internal factor:

a.Human resource

b.Customers

c.Technology

d.Markets

e.None of the above

_____. 28. Environmental scanning is an important activity for an organization, it represents external and internal factors, that can represented by SWOT. Which of the following is not considered an external factor:

a.Economic

b.Political

c.Technology

d.Financial resource

e.None of the above

_____. 29. When Jollibee decided that they need to have a self -service ordering system just like the one’s that McDonalds launched, what type of strategy they may have used:

a.Agile operations

b.Quality-based strategy

c.Time-based strategy

d. Balanced scorecard strategy

e.None of the above

_____. 30. The late entry of Kia into the PH market, where Toyota and Honda are the front runners, their best strategy to use to be able to catch up is:

a.Agile operations

b.Quality-based strategy

c.Time-based strategy

d. Balanced scorecard strategy

e.None of the above

Answer 1

27. (b) Customers

The internal factors refer to anything within the company and under the control of the company no matter whether they are tangible or intangible.

28. (d) Financial Resource

External factors are affecting factors outside and under no control of the company. Considering the outside environment allows businessmen to take suitable adjustments to their marketing plan to make it more adaptable to the external environment.

29. (c) Time-Based Strategy

Time-based strategies are strategies that are focused on minimizing the time that is needed to accomplish a given task. The fewer the time that is needed in a given time-based strategy the more competitive the firm becomes.

30. (b) Quality-based strategy

In Quality-Based Strategic Planning, the role of future projections shifts from providing a future snapshot of the organization to providing a means of measuring a shift in dynamics (by comparing what would have been expected under current dynamics with what actually happens).