Question

Top executive officers of Baird Company, a merchandising firm, are preparing the next year’s budget. The controller has provided everyone with the current year’s projected income statement. Current Year Sales revenue $ 2,300,000 Cost of goods sold 1,725,000 Gross profit 575,000 Selling & administrative expenses 304,000 Net income $ 271,000 Cost of goods sold is usually 75 percent of sales revenue, and selling and administrative expenses are usually 10 percent of sales plus a fixed cost of $74,000. The president has announced that the company’s goal is to increase net income by 15 percent. Required The following items are independent of each other. Using Excel prepare a pro forma income statement. What percentage increase in sales would enable the company to reach its goal? The market may become stagnant next year, and the company does not expect an increase in sales revenue. The production manager believes that an improved production procedure can cut cost of goods sold by 2 percent. Prepare a pro forma income statement still assuming the President's goal to increase net income by 15 percent. Calculate the required reduction in selling & administrative expenses to achieve the budgeted net income. The company decides to escalate its advertising campaign to boost consumer recognition, which will increase selling and administrative expenses to $347,000. With the increased advertising, the company expects sales revenue to increase by 15 percent. Assume that cost of goods sold remains a constant proportion of sales. Prepare a pro forma income statement. Will the company reach its goal?

Answer 1

Requirement 1

Baird Company
Proforma Income Statement
	Present	Revised
Sales revenue	$ 2,300,000.00	$ 2,571,000.00
Cost Of goods sold	$ 1,725,000.00	$ 1,928,250.00
Gross profit	$      575,000.00	$      642,750.00
Selling and Administrative expenses	$      304,000.00	$      331,100.00
Net Income	$      271,000.00	$      311,650.00

This is Solved as follows

Let the value of sales be x

x-0.75x-0.10x-74000=271000+15%

x-0.75x-0.10x-74000=311650

0.25x-0.10x-74000=311650

0.15x-74000=311650

0.15x=385650

x=385650/0.15

x=$2,571,000

% of Increase in sales( (2571000-2300000)/2300000)*100

11.78%

Requirement 2

Baird Company
Proforma Income Statement
	Present	Revised
Sales revenue	$ 2,300,000.00	$ 2,300,000.00
Cost Of goods sold	$ 1,725,000.00	$ 1,690,500.00
Gross profit	$      575,000.00	$      609,500.00
Selling and Administrative expenses	$      304,000.00	$      297,850.00
Net Income	$      271,000.00	$      311,650.00

Reduction in COGS
COGS actual	$ 1,725,000.00
Reduction of 2%	$        34,500.00
Net COGS	$ 1,690,500.00

Net Reduction in Selling and Administrative Expenses
(A) Gross Profit	$      609,500.00
(B) Required Net Profit (271000x115%)	$      311,650.00
(C=A-B) Maximum to be allowed as Selling and Dist Exp	$      297,850.00
(D=304000-C) Net Decrease	$          6,150.00

Requirement 3

Baird Company
Proforma Income Statement
	Present	Revised
Sales revenue	$ 2,300,000.00	$ 2,645,000.00
Cost Of goods sold	$ 1,725,000.00	$ 1,983,750.00
Gross profit	$      575,000.00	$      661,250.00
Selling and Administrative expenses	$      304,000.00	$      347,000.00
Net Income	$      271,000.00	$      314,250.00

Yes , Company will achieve its target income by increasing Advertisement expenses and sales revenue.