Summarize the article:
Why Fashion Stores Shouldn't Join Amazon's Data
Behemoth
Providing Amazon with more customer data will only make
the e-commerce giant an even stronger opponent. Instead, fashion
companies should embrace the current wave of
consolidation.
Amazon has conquered the world, one consumer category at a time.
Now, it seems the final frontier is the fashion category where the
e-commerce giant is yet to prove victorious. But do smaller fashion
companies stand a chance against the mean, lean shopping...