Question

What ways do you think companies use customer-generated data do you think other companies use to enhance decision-making? What are some of the ethical considerations that should be considered when using customer-generated data? Provide specific examples for each.

Answer 1

Companies use customer generated data for various purposes, some use them for marketing, or for puching favorable notifications to them, some sell them to other companies which are gonna use this data for the marketing of their products. They use the data so that they can better decision regarding which product to pitch in marketing to which customers via email, or messages on phone, or any such methid.

Ethical considerations are important when using the customer data, the companies cannot use any data which the customer has not agreed for, in the agreement that appears before using each and every app or website, if the customer has not agreed, then they cannot use the personal data of the customer, but can still use the data generated by the customer by spending time on their website, i.e which products the customer looked at, how much time did he spend in which category, and so on. So data plays a very vital role in today's society everywhere.