Question

Kindly:

i) Elaborately explain the 'Five Promotional Tools of Marketing'

ii) Provide real-life example of companies for each tool

Answer 1

1. 5 promotional tools of marketing as follows-

A. Advertising is known as paid form of non-personal presentation and presentation of ideas and goods and services by identified sponsor.it is a one way type of communication and it is a paid form of communication.

B. Sales promotions are another form of promotional tools which are covering those marketing activity to visit other than advertising and publicity and personal selling that stimulate consumer purchasing and dealer effectiveness.

C. personal selling will be including face to face personal communication and it will also involve presentation with the potential and actual consumer for the purpose of selling the product

D. publicity is also a mass way of communication and it is not a paid form of mass communication that involved in getting favourable response of by placing commercially significant news in the mass media

E. public relation is the comprehensive term that we help in maintaining constructive relations with the customer and suppliers and set of interested publics.

2. A. various advertisements of companies on the television and radio and newspaper are form of advertising which is done by Apple.

B. sales promotion will use demonstration and trade show along with our exhibition and seasonal discount done by Reliance

C. Personal selling will include the employees of company going door-to-door with meeting with the customers like in case of Havells.

D. Chief executive officer giving interview on CNN.

E. ITC doing the investors conference.