Question

Theoretical Framework

Written Assignments

Culminating Project Part V: Research Questions and Theoretical Framework

Research Question: Latham (2014) suggested that the foundation of any good research is a good question. We are interested in developing management questions related to the research problem because answers to these questions offer actionable information. (Page 46-54)

Theory: Identifying one or two theories enables the researcher to address the research questions. In addition, a theory can help to recognize which constructs in the conceptual framework are relevant to the target problem.

Conceptual Framework: When formulating research questions, it is helpful to graph the main issues identified in the problem. A visual representation of these issues will enhance our understanding of how these issues are related to each other.

For the purpose of this assignment, please consider:

1) Formulate research questions in such a way that:

• The answers they produce will be the new solutions to the problem stated in the project. As Latham (2014) suggested, the purpose of the study will be fulfilled once the problem is resolved.
• They relate to the conceptual framework,
• They are linked directly to the theories discussed in the literature review section of your project.

2) Select a theory that you believe is well suited for the targeted problem. Describe the theory and explain the extent to which its assumptions are similar to those in the research problem in your doctoral project.

3) Create a visual representation or conceptual framework of the issues identified in your doctoral project. Provide a brief description of the conceptual framework.

Answer 1

Research problem: Navigating Global Challenges and Geopolitical risks in business environment

Research Theory used: Economics Integration versus National responsiveness framework

Company chosen : Samsung

Question to ponder :

• What are key forces affecting the Company
• What are political, environmental and economic risks
• What legal considerations have in past been observed
• How well company manages competitive forces
• What are key strengths, weakness and opportunity and threats

Five Forces Analysis:

Bargaining power of Suppliers - Many suppliers in this segments offer low cost services which means bargaining power is less for suppliers.
Bargaining power of buyers- Sijce Samsung operates either in perfectly competitive market or Oligopolistic market across globe, buyers have higher choices and hence higher power.
Threat of New Entrants- Since new entries from lowcost Chinese providers can eat up Samsungs share due to ease of taxation and licensing, threat is higher substantially.
Threat of rivalry between existing firms- This is comparatively very high as margins are wafee thin and innovation is constantly evolving making it difficult for the industry as whole.
Barriers to entry- Large initial investment, high marketing and distribution spends, constant innovation are biggest barriers.

Pestel Analysis :

Political - India, South and North Korea ar emost errant markets with high taxation and compliance and warfare tensions.
Economic - global economic degrowth and stagnant growth in mature markets is cause for worry.
Socio cultural - changing consumers preference and strong core culture is what Samsung has coped up with and reoriented itself across global markets to stay ahead of curve.
Technological - Wide-spread innovative solutions from competitors like Apple, Huawei, Vivo, Oppo, Xiaomi have threatened Samsung and portfolios. However Samsung has been fast mover and easily stays ahead of curve with its unparalleled premium segment and upscale technologies which competitors match too lately.
Legal- the recall of Samsung S9 has been highest litigation based loss because of malfunctioning and lack of quality checks and also copyright infringement issues with Apple make it very cumbersome and difficult to deal with.
Environmental - the organisations has been keen ethical player and truly abides environmental laws.

Strengths

Global brand image
Economies of scale and cost leadership
Highest patent growth
Innovation and design capability

Weakness

High dependent on OEM
Product cannibalization due to less differentiation
Focus majorly on high prices and premium segment

Opportunity

Tieups with Telecommunications operators for handset SIM selling
Focus on rural markets
Focus on low price segment
Focussing on diversified products like smartwatches, IoT products, Smart sensors, Smart devices

Threat

Chinese products and hypercompetition
Uncertainty in government policies
High taxation
Retail markets collaboration with low cost players and private labels.

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