Question

1. Blogs provide a number of benefits for a business and for an individual. Are there any blogs that you follow or read? Why or why not? If you do, what about that blog attracted you?

2. In reviewing the articles regarding the benefits of a blog, why do you think there are business that do not use them?

Answer 1

Question 1

A blog is basically an informational website where a writer or a group of writers expresses their opinion on a selected topic which is being displayed in the reverse chronological order. There are many benefits to a blog that shall be given below.

Benefits of Blogs for businesses and individuals

Businesses

• Blogs help a business to get its website optimized in the search engine results organically.
• Blogs can be helpful in creating new customers and maininaing existing customers.
• Blogs can be used for customer education, that also helps in creating a good customer impression towards the blog.
• Blogs help a business to spread genuine information about their business at a low cost that helps in building customer trust towards businesses.
• It is a medium for businesses to interact with their customers.
• Blogs help businesses to generate business leads that can be converted into business opportunities.

Individuals

• Blogs provide individuals a platform for expressing their feelings and thoughts to a wider audience.
• It helps in improving the professional networks of an individual.
• Blogs help an individual to improve their expertise in a particular area.
• It helps an individual to understand different perspectives of a particular topic.
• It helps individuals to explore business opportunities in the area of interest.

The blogs that I follow or read

Mashable is the blog that I usually read and follow. It is a digital media blog that started in the year 2005 by Pete Cashmore from Scotland, UK. It mainly provides all most all updates in the social media and technology field. Mashable presents the latest technology and social media news in a simple language that a layman with no technology background can understand. It also converts complex technological matters into infographics and videos that make matters easy to digest. Mashable also encourages visitors to ask questions and provide feedback that makes the blog interactive. There will be more than five new technological or social media related articles published every day. The design and template of mashable are also very attractive.

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