In: Operations Management
Verizon spends millions of dollars each year on advertising for many different purposes. Provide an example of how it might design an informative ad, a persuasive ad, and a reminder ad. PLEASE THE QUESTION IS ASKING ABOUT VERIZON.
Advertising can be defined as the paid form of communication about certain products by a identified sponsor.. The main objective of the advertising is to inform, persuade and remind the customer about the product or service that is being promoted by the company.
As Verizon is mainly involved in facilitating the offers of wireless products and services, thus the three objectives of the company's ad will be to, first of all, inform the customers about the different types of offers wireless products and services.
In order to inform the customers about the different types of offers wireless products and services, Verizon can use provide insight and the feature of its services and technology used. When the company launches any new product or service, it can prepare an ad having the information about that new product and its various features.
In case of persuading the customers, the company has to compare its service with the other competitors. This can be done by communicating the various benefits that are provided or enjoyed when the customer utilizes the service of the company. The company can also use comparative advertising by comparing its product and service with the products and services of other companies.
In case of reminding, the company has to telecast and publicize its services and products again and again on the different modes of advertising so that the customer keeps remembering the company's name and products while buying the product or services related to wireless products and services.