Question

In: Operations Management

Verizon spends millions of dollars each year on advertising for many different purposes. Provide an example...

Verizon spends millions of dollars each year on advertising for many different purposes. Provide an example of how it might design an informative ad, a persuasive ad, and a reminder ad. PLEASE THE QUESTION IS ASKING ABOUT VERIZON.

Solutions

Expert Solution

Advertising can be defined as the paid form of communication about certain products by a identified sponsor.. The main objective of the advertising is to inform, persuade and remind the customer about the product or service that is being promoted by the company.

As Verizon is mainly involved in facilitating the offers of wireless products and services, thus the three objectives of the company's ad will be to, first of all, inform the customers about the different types of offers wireless products and services.

In order to inform the customers about the different types of offers wireless products and services, Verizon can use provide insight and the feature of its services and technology used. When the company launches any new product or service, it can prepare an ad having the information about that new product and its various features.

In case of persuading the customers, the company has to compare its service with the other competitors. This can be done by communicating the various benefits that are provided or enjoyed when the customer utilizes the service of the company. The company can also use comparative advertising by comparing its product and service with the products and services of other companies.

In case of reminding, the company has to telecast and publicize its services and products again and again on the different modes of advertising so that the customer keeps remembering the company's name and products while buying the product or services related to wireless products and services.


Related Solutions

Verizon spends millions of dollars each year on advertising for many different purposes. Provide an example...
Verizon spends millions of dollars each year on advertising for many different purposes. Provide an example of how it might design an informative ad, a persuasive ad, and a reminder ad.
Listed below are paired data consisting of amounts spent on advertising (in millions of dollars) and...
Listed below are paired data consisting of amounts spent on advertising (in millions of dollars) and the profits (in millions of dollars). Determine if there is a significant negative linear correlation between advertising cost and profit . Use a significance level of 0.01 and round all values to 4 decimal places. Advertising Cost Profit 3 18 4 22 5 16 6 29 7 24 8 31 9 22 10 29 11 25 Ho: ρ = 0 Ha: ρ < 0...
Listed below are paired data consisting of amounts spent on advertising (in millions of dollars) and...
Listed below are paired data consisting of amounts spent on advertising (in millions of dollars) and the profits (in millions of dollars). Determine if there is a significant positive linear correlation between advertising cost and profit . Use a significance level of 0.01 and round all values to 4 decimal places. Advertising Cost Profit 3 23 4 29 5 28 6 21 7 29 8 32 9 21 Ho: ρ = 0 Ha: ρ > 0 Find the Linear Correlation...
Listed below are paired data consisting of amounts spent on advertising (in millions of dollars) and...
Listed below are paired data consisting of amounts spent on advertising (in millions of dollars) and the profits (in millions of dollars). Determine if there is a significant linear correlation between advertising cost and profit . Use a significance level of 0.01 and round all values to 4 decimal places. Advertising CostProfit 323 422 523 626 723 825 919 1025 1133 Ho: ρ = 0 Ha: ρ ≠ 0 Find the Linear Correlation Coefficient r = Find the p-value p-value...
Think of the example of store traffic and advertising dollars in class. What will be the...
Think of the example of store traffic and advertising dollars in class. What will be the store traffic if you use $200 ad budget in the following prediction equations: 1.   150+0.52(ad_budget) 2.   150+0.37(ad_budget) 3.   150+0.62(ad_budget) 4.   150-0.05(ad_budget) 5.   150-0.02(ad_budget) Think of the example of newspaper, radio, and TV regression in class. Imagine that newspapers is the base case dummy variable. What will be the store traffic for using radio only and using TV only in the following prediction equations: 1.  ...
Companies lose millions of dollars each year through employee theft and fraud. To prevent this, internal...
Companies lose millions of dollars each year through employee theft and fraud. To prevent this, internal controls are implemented. We will examine the types of controls companies use, and discuss what happens when these controls are missing. Consider this scenario: You own a small business with 25 employees. In your initial post, explain which internal controls you would use to protect your assets and ensure that your financial statements are accurate.
Verizon Wireless Balance Sheet Data (Partial) and Analysis (In millions) Current Year Analysis Prior Year Analysis...
Verizon Wireless Balance Sheet Data (Partial) and Analysis (In millions) Current Year Analysis Prior Year Analysis Current assets $         2,290 $            669 Current liabilities             2,257             2,172 Current ratio 1.01 0.31 Total liabilities $         9,801 $         9,854 Total assets             5,131             6,200 Debt to assets ratio 1.91 1.59 If Verizon paid off $1 billion of current liabilities with cash: Current assets Current liabilities Current ratio Total liabilities Total assets Debt to assets ratio
If the producer of a commodity spends x thousand dollars on advertising, then Q(x)=43-10e^(-1/2x) thousand units...
If the producer of a commodity spends x thousand dollars on advertising, then Q(x)=43-10e^(-1/2x) thousand units of the commodity will be sold. (a) How many units will be sold if no money is spent on advertising? How many units will be sold if 5,000 dollars are spent on advertising? (b) How much should be spent on advertising to sell 40,000 units? (c) Compute the limit limx→∞ Q(x). What does this limit mean in the given context of the problem? Please...
In this post, describe the three different types of costs and provide an example of each...
In this post, describe the three different types of costs and provide an example of each of the cost types.
Can advertising turn a Satisifier into a Delighter? Please provide an example
Can advertising turn a Satisifier into a Delighter? Please provide an example
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT