In: Economics
Pricing Objectives
Apple Inc.
Price Points - $400 - $800; variants on the basis of Wi-Fi, LTE, and, device's memory
iPad
Temporal version of price discrimination: Pricing strategies differ as Apple products are priced higher; Amazon Kindle does not price its products that high; the strategies thus differ
Kindle uses Tying; while Apple uses Price Skimming, and, Penetration Pricing
Kindle
Kindle - Tying
Amazon Kindle + ebooks
Kindle sold at a low price for it to be affordable; consumers purchase ebooks for the product to be useful.