Question

As an aspiring entrepreneur, discuss how you’ll launch your business on the Web in a potential foreign market considering the social cultural factors.

Answer 1

Web-launch of business in potential foreign country needs careful analysis of various Socio-Cultural factors. Few of them are listed below-

(i) Language of communication differs from country to country. Our web should be designed in such a way that contents should be accessed in user's preferred language.

(ii) Religious Beliefs- Business should be launched after due consideration to religious beliefs of the residents.Example- For a food chain, beef may be suitable in Muslim dominated countries but same food chain can't keep beef in their menu when they are operating in a Hindu dominant nation.

(iii) Ethical considerations- We should consider ethics and various land of laws prevalent in the country where service is to be launched.

(iv) Physical Appearance- Preferences on shape,size and color of the product vary from place to place. Same should get due consideration during launch of product and service.