In: Mechanical Engineering
can someone explain teardown analysis and competitive benchmarking with examples, please?
COMPETITIVE BENCHMARKING :-
Competitive benchmarking is the process of comparing your company against a number of competitors using a set collection of metrics. This is used to measure the performance of a company and compare it to others over time.
This will often include looking at the practice behind these metrics as well. This means companies can look to define ‘best practice’ for specific metrics and compare this to their own approach. It also is an important step of a competitive analysis.
Example -
Call center
A call center might benchmark their customer satisfaction rating by asking customers to rate their service based on their experiences. They might also collect data about waiting times, call lengths, first contact resolution rating, occupancy and shrinkage. These figures could be used to boost performance by improving processes and systems and also as a tool to help improve motivation among the staff.
TEAR DOWN ANALYSIS :-
Teardown analysis comprises a set of techniques for examining
devices and materials at the smallest constituent level.
The result is a comprehensive report presenting our thorough
analysis of the construction and materials of a device as examined
from all angles.Regardless of cost it is important to note that in
almost every component we can find some advantage by studying and
understanding those same parts of our competitors.
Example -
We can test down from cell phones, laptops, tablets, W-iFi access points, and set top boxes, to cellular base station modules and antennas, and from semiconductors and multi-layer SOCs (System on Chip) to multi-layer PCBs.
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