In: Accounting
Video Concepts, Inc. (VCI) manufactures a line of digital cameras that are distributed to large retailers. The line consists of three models. The following data are available regarding the models:
Model |
Selling Price per unit |
Variable Cost per unit |
Demand/Year (units) |
Model LX1 |
$175 |
$100 |
2,000 |
Model LX2 |
$250 |
$125 |
1,000 |
Model LX3 |
$300 |
$140 |
500 |
VCI is considering the addition of the fourth model to its line (LX4). The model would be sold to retailers for $375. The variable cost of this unit is $225. The demand for the new model LX4 is estimated to be 300 units per year. HOWEVER, with the new model, the original three models will see a reduction in demand. Demand for LX1 will drop 1%, demand for LX2 will drop 5% and demand for LX3 will drop 20%. VCI will incur a fixed cost of $20,000 to add the new model to the line. Calculate the following to help with your conclusion.