In: Finance
Wright one paragraph:
The manager of Saints Automotive is frustrated. Despite tracking and controlling key accounting metrics, Saints Automotive is still not achieving its overall strategic objectives. Explain how a balanced scorecard will be more effective than financial measures alone, in helping the manager achieve overall strategic objectives.
Balance scorecard is a measure which will be reflecting the overall for different perspective in respect to improvement of the performance of a company, and balanced scorecard is not just analysing the financial status of the company from the financial perspective but it is also analysing the strength and weakness of the company from the customer perspective and it will also take into the consideration, the training perspective of the employees, and it will also consider the internal perspective of the business so it is a four facets embedded structure which is reflecting the performance of the company on different front and it will not just analysing the performance of the company from the financial front so it will provide well determined structured for improvement of the overall long term sustainability and performance of the company and hence balance scorecard will be more effective than the financial measure itself because it is also improving the customer perspective along with internal growth perspective and training perspective so it is a enlarged view of performance of the organisation.