Question

If Kyung-soon manages to retain her wish for traditional jean materials of silk woven with denim and they become very popular, not only among Korean women in the U.S. but around the world, which of the following concepts best describes her successful global business outcome?

Answer 1

The fabric used in making jeans is durable and thick. It can be used for rough use. basically it was made for the miners who had to work in tough condition and the miners would not be provided good clothes. But denim color jeans was very appropriate as it was durable and the dirt on the clothes would not be easily detected. It was easy available and its cost was low

But immediately after the jeans became popular. People would use it as the rebellion to protest against the fashionable clothes. At that period it would be used by the low class people. It was a mark of condemn and low status. Now the modern users use it as fashion as well as symbol of rebellion against the tendency of class distinction on the basis of the status and economic condition. Originally it was a European culture. But now, the whole world use it- both men and women. Many innovations have been made there and it has been made more attractive. To the young generation, it is the most popular dress.